Betterment is a goal-based online investment company, delivering personalized financial advice paired with low fees and customer experience.

Betterment is the largest independent online financial advisor that serves one purpose: to help you make the most of your money.

Betterment was founded in 2008 in New York City, by Jon Stein and Eli Broverman. The company is headquartered in New York, New York.


Betterment uses cutting-edge technology to empower hundreds of thousands of customers to manage their money – for today, tomorrow, and someday – with expert advice; automated money management tools; and tax-smart strategies that help keep taxes low.


Betterment invests in a portfolio of passive index-tracking equity and fixed income exchange-traded funds (ETFs) and offers both taxable and tax-advantaged investment accounts, including traditional and Roth individual retirement accounts (IRAs).


Betterment, the largest independent digital investment advisor with $32 billion in assets under management and nearly 700,000 clients.


Betterment is backed by Bessemer Venture Partners, Treasury, Kinnevik, Menlo Ventures, Globespan Capital Partners, Citi Ventures,, Francisco Partners, Anthemis Group, Aflac Ventures, and others. The company raised $160M in Series F round on Sep 29, 2021. This brings Betterment's total funding to $435M to date. The new round gives the company a valuation of $1.3B post-money.



  • Year founded: 2008
  • Funding Info: $435M over 8 Rounds (Latest Funding Type: Series F)
  • Yearly Revenue: NA
  • Employee Size: 201-500
  • Business Valuation: Valued at $1.3B as of Sep 29, 2021
  • City/Town: New York
  • State: New York
  • Country: United States
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