Benitago Group

Benitago Group is an e-commerce brand incubator and aggregator focused on creating and acquiring brands hyper-optimized for sustainable growth on e-retailer marketplaces such as Amazon.

Benitago developed a scalable platform capable of launching and growing Amazon businesses from conception to success.

Benitago was founded in 2016 by Santiago Nestares and Benedict Dohmen. The company is headquartered in New York, with an office in London, United Kingdom.


Benitago leverages search trends and sentiment data to identify product categories projected to see heightened demand on these platforms or niches ripe for disruption. It then elects whether to build relevant product offerings in-house or engage in the strategic acquisition of an existing brand.


Benitago currently operates ten brands with more than 300 products in-house, acquired nearly a dozen third-party brands. The company created algorithms that allowed them to fully optimize their marketing automatically and soon found ways to automate other aspects of their business.


Benitago is backed by Coventure and HSBC UK. The company raised $325M in Series A round on Nov 23, 2021. This brings Benitago's total funding to $380M to date.



  • Year founded: 2016
  • Funding Info: $380M over 2 Rounds (Latest Funding Type: Series A)
  • Yearly Revenue: $25M (2020)
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: New York City
  • State: New York
  • Country: United States
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