Atrium is a proactive data-driven sales management platform that empowers sales managers to improve team performance.

Atrium helps sales leaders manage their teams with modern, always-on analytics to drive positive behavior change & win.

Atrium was founded in 2016 by Jason Heidema, Peter Kazanjy, and Rodrigo Leroux. The company is headquartered in San Francisco, California.


Atrium uniquely cuts through the noise to deliver the insights and recommendations that sales and Sales Development Representative managers need to measure, manage, and improve their team's performance.


Atrium boasts an extensive pre-built KPI library that tracks leading and lagging indicator metrics that other software solutions do not. Sales teams at 200+ companies like Salesloft, Chorus, LaunchDarkly, SaasOptics, etc. use the dashboards, insights and alerts in the Atrium platform to hit their sales productivity and revenue goals.


Atrium also released its new Automated Insights Engine which continuously analyzes rep performance, surfaces the underlying root causes from hundreds of KPIs, and suggests recommendations on what to do next.


Atrium is backed by Craft Ventures, Bonfire Ventures, Bullpen Capital, Charles River Ventures, First Round Capital, and others. The company raised $20M in Series A round on Jan 26, 2022. This brings Atrium's total funding to $33.5M to date.



  • Year founded: 2016
  • Funding Info: $33.5M over 2 Rounds (Latest Funding Type: Series A)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: San Francisco
  • State: California
  • Country: United States
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