Anzu is an in-game advertising platform that introduces native, creative, and dynamically-updated ads to video games and esports.

Anzu empowers brands to enter the video game space through advertising that's native, creative, and dynamically updatable.

Anzu was founded in 2017 by Itamar Benedy, Ben Fenster, and Michael Badichi. The company is headquartered in Tel Aviv, Israel.


Anzu is the only solution of its kind to bring real-time analytics and existing digital industry standards in-game. Its patented, adaptive technology features blended, yet highly viewable IAB-compliant ad formats.


Anzu’s full suite of one-of-a-kind AdTech integrations includes ad viewability, brand lift measurement, audience verification, data enrichment, and fraud detection in partnership with industry leaders such as Moat, Comscore, Kantar, and Nielsen.


Anzu operates across all geos and game genres, partners with global advertisers such as Pepsi, Vodafone, and Samsung and game studios such as Ubisoft and Nacon.


Anzu is backed by BITKRAFT Ventures, NBCUniversal, Sony Innovation Fund, Alumni Ventures Group, HTC, WPP, HBSE Ventures, Chicago Cubs, and others. The company raised $20M in Series B round on Mar 30, 2022. This brings Anzu's total funding to $37M to date.



  • Year founded: 2017
  • Funding Info: $37M over 4 Rounds (Latest Funding Type: Series B)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: Tel Aviv
  • State: Tel Aviv
  • Country: Israel
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