Anomalie is the only customizable, made-to-order bridal brand that visualizes and creates dresses to fit any size, style and budget.
Anomalie brings more transparency, customization and value to wedding dress shopping by partnering with the world's top factories and selling direct to brides.
Anomalie was founded in 2016 and is headquartered in San Francisco, California.
Anomalie is powering a valuable resource for brides to use as part of their wedding dress journey -- regardless of whether they shop with Anomalie or not -- by leveraging the collective knowledge of Anomalie’s expert dressmakers, stylists, technical designers, and data scientists to create four billion permutations of possible dresses for brides.
Anomalie’s process combines three pillars — machine learning backed tools and mind-reading technology to help brides visualize their dress, vertical integration with the top workshops in the world and seasoned in-house stylist team.
Anomalie is backed by Goodwater Capital, Signia, SoGal Ventures, Lerer Hippeau’s BN Capital Fund and others. The company has raised a total of $18.1M in funding to date.