Amagi is a global leader in SaaS technology providing end-to-end cloud-managed live and on-demand video infrastructure for TV and OTT.
Amagi enables content owners to launch, distribute and monetize live linear channels on connected TV and SVOD platforms.
Amagi was founded in India in 2018 by Baskar Subramanian, KA Srinivasan, and Srividhya Srinivasan. The company is headquartered in New York and Bangalore, Karnataka, with presence in New Delhi, Singapore, Los Angeles, Toronto, London, and Paris.
Amagi has established itself as a cloud technology pioneer and leader enabling TV networks and content owners to launch, manage, distribute and monetize live, linear and on-demand channels across cable, OTT, and Free Ad Supported TV (FAST) platforms, worldwide.
Amagi offers three business models for customers to choose from – Software-as-a-Service (SaaS), ‘Bring your own license’, and a Fully Managed Service. It also offer 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations for traditional TV networks.
Amagi supports over half a million content brands and more than 2,000 delivery channels. The startup’s clients include NBCUniversal, CBS, USA Today and Japan’s Rakuten Group Inc.
Amagi is backed by Accel, Norwest Venture Partners, Avataar Ventures, Premji Invest, Emerald Media, Mayfield Fund, Nadathur Holdings, and others. The company raised $95M in a new round on Mar 16, 2022. This brings Amagi’s total funding to $240.2M to date. The latest round mints Amagi a unicorn with a valuation of over $1B post-money.