Alice is a B2C healthcare platform that combines digital primary healthcare services with health insurance.

Alice is dedicated to the principles of better health through technology, empathy, transparency, and simplicity.

Alice was founded in 2019 by André Florence, Guilherme Azevedo, and Matheus Moraes. The company is headquartered São Paulo, Brazil.


Alice offers a unique care model that merges the functions of a primary healthcare provider with a direct-to-consumer health insurer. Alice connects to its narrow, high performing network of secondary and tertiary providers via deep clinical data integration and contracts that mostly avoid fee-for-service.


Alice's cutting-edge technology supports the care model, enabling rapid on-demand digital and in-person primary care services, linking providers and patients, and helping them navigate Alice’s health system to achieve their personalised health objectives.


Alice provides healthcare to around 6,000 people and has 10 hospitals and 200 medical labs as partners. Alice recently acquired startup Cuidas, focused in providing healthcare products to companies.


Alice is backed by Kaszek Ventures, Softbank Latin America Fund, Endeavour Catalyst, ThornTree Capital Partners, Allen & Company, G Squared, Globo Ventures, StepStone, and others. The company raised $127M in Series C round on Dec 21, 2021. This brings Alice's total funding to $174.8M to date.



  • Year founded: 2019
  • Funding Info: $174.8M over 4 Rounds (Latest Funding Type: Series C)
  • Yearly Revenue: NA
  • Employee Size: 201-500
  • Business Valuation: NA
  • City/Town: São Paulo
  • State: São Paulo
  • Country: Brazil
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